Branding
A limited selection of various branding and identity projects, ranging from logo redesign to comprehensive identity systems (2011-2020).
China Onscreen / China Onscreen Biennial Identity Proposal
Two possible iterations of a revamped mutable identity system for the China Onscreen film program series. Each system incorporates references to contemporary Chinese graphic design trends for arts and cultural institutions while also alluding to older cultural motifs, much in the same way that the China Onscreen program simultaneously showcases modern and traditional Chinese narrative art.
Readers to Leaders Logo Proposal
An update to the Dallas literacy nonprofit’s decade-old logo, responding to the desire to keep the original logo’s gradient red/orange color scheme while endowing it with a sense of forward-looking, friendly, contemporary professionalism.
The College Board Language LEAP! AP Chinese @ UCLA
Logo for The College Board’s new Language LEAP summer program series for high school students, designed to adhere to the company’s existing identity parameters while speaking to the program’s fun, active approach to rigorous language education.
Harbin 2020 Winter Olympics identity
As an exercise in developing a comprehensive identity system for a large-scale event, I imagined what the 2022 Winter Olympics could look like if hosted in the northern Chinese city of Harbin. Situated at border of Russia along the Trans-Siberian railroad, Harbin has a rich multicultural history influenced by Russian and Manchurian aesthetic traditions. The logo icon draws elements from the city’s 19th-century Russian architecture, Manchurian headdresses, and the city’s annual International Ice and Snow Sculpture Festival, which draws crowds from around the world to marvel at colorfully-lit elaborate ice palaces. The sharp, geometric lines and streamlined font emphasize the event’s reverence of athletic grace and prowess.